Toyota has recently launched the Urban Cruiser Taisor in India, creating quite a buzz among car enthusiasts and potential buyers. With prices ranging between Rs 7.74 lakh and Rs 13.04 lakh (ex-showroom), this latest addition to the Toyota lineup is already showing promising trends in the booking data.
Performance and Efficiency
The 1.0-litre, three-cylinder turbo-petrol engine offers a great balance of performance and fuel efficiency. This combination appeals to drivers who want a peppy, responsive drive without compromising on mileage. The turbo engine provides an engaging driving experience, making it a popular choice among enthusiasts
Toyota Taisor Turbo: Leading the Pack
One of the standout features of the Toyota Taisor is its 1.0-litre, three-cylinder turbo-petrol engine. Remarkably, this variant constitutes 45 percent of all bookings. This is a significant contrast to the Maruti Fronx, where the turbo-petrol version accounted for just 10 percent. The premium pricing of the Taisor’s petrol variant over the Fronx might be a factor, with Toyota seemingly absorbing the cost of Maruti’s powertrain to keep prices competitive.
Gearbox Preferences: Manual vs. Automatic
When it comes to gearbox preferences, about 55 percent of the turbo demand is for the 6-speed manual transmission (MT). However, the 6-speed torque converter automatic (AT) is also receiving a good response from the market, indicating a balanced interest in both transmission types.
Popular Colors and Variants
In terms of aesthetics, the Cafe White color is the most popular choice among Taisor buyers, followed by Gaming Grey, Sportin Red, and Lucent Orange. These trendy colors add to the appeal of the Taisor, making it a stylish choice for urban drivers.
Dealers report that the higher-end V AT and V MT variants are commanding the majority of bookings, followed by the S+ AMT. This indicates that buyers are inclined towards more feature-rich models, seeking a blend of performance and luxury.
Manual and Automatic Transmission Options
The availability of both manual (6-speed) and automatic (6-speed torque converter) transmissions for the turbo variant caters to a wider audience. About 55 percent of turbo bookings are for the manual gearbox, indicating a strong preference for driving engagement. Meanwhile, the automatic option also sees good demand, appealing to those who prefer convenience.
CNG Variant: A Modest Start
The CNG variant, available only in the entry-level E variant, has garnered 15 percent of the bookings. While this is a modest start, it reflects a niche but steady demand for more economical and environmentally friendly fuel options. These variants offer a more premium experience, attracting buyers who seek more comfort, safety, and connectivity features in their vehicles.
Pricing and Competition
The Toyota Urban Cruiser Taisor is currently the most affordable SUV in Toyota’s Indian lineup. Here’s a quick overview of the pricing:
- 1.2 Petrol: Rs 7.74 – 9.53 lakh
- 1.0 Turbo Petrol: Rs 10.56 – 13.04 lakh
- CNG: Rs 8.72 lakh
The Taisor faces stiff competition from the Maruti Fronx, Nissan Magnite, Renault Kiger, Tata Nexon, Kia Sonet, Hyundai Venue, and the Mahindra XUV 3OO. Despite this, the Taisor is carving out its own space in the market with its appealing features and competitive pricing.
The Toyota Urban Cruiser Taisor is off to a strong start, particularly with its turbo-petrol variant. Its popularity in various colors and higher-end variants suggests that it is well-received by those looking for a stylish, powerful, and feature-rich SUV. As the latest launch in the competitive Indian car market, the Taisor is proving to be a formidable contender.
Stay tuned for more updates with trendingmotorpages on Toyota cars and the latest launched cars in India!
