Volkswagen has unveiled special Onam Edition variants of its popular Taigun SUV and Virtus sedan, priced at Rs 14.08 lakh to Rs 15.63 lakh for the Taigun and Rs 13.57 lakh to Rs 14.87 lakh for the Virtus. This launch not only celebrates the vibrant festival of Onam but also marks Volkswagen’s expanded presence in Kerala with the opening of six new touchpoints across the state.
What’s Special About the Onam Editions?
1. Exclusive Features:
Taigun Onam Edition: Ranges between Rs 14.08 lakh and Rs 15.63 lakh.
Virtus Onam Edition: Priced from Rs 13.57 lakh to Rs 14.87 lakh.
Both models have been given a festive upgrade with unique exterior and interior features. Expect special design touches on the outside, such as unique colors or trims that highlight the Onam celebration. Inside, the Onam Editions come with exclusive features like premium upholstery and unique decorations that set them apart from standard versions.
Why This Launch Matters:
1. Celebrating Onam:
Volkswagen is tying the release of these special editions to the Onam festival, a significant cultural event in Kerala. This move underscores the brand’s respect for local traditions and helps it connect with the regional market on a deeper level.
2. Expanding Reach:
The launch also coincides with Volkswagen’s expansion in Kerala, with six new touchpoints being added. This expansion is aimed at improving accessibility for customers, offering better service, and increasing the brand’s footprint in the region.
3. Limited Edition Appeal:
The Onam Editions are limited-run models, designed to attract buyers who are looking for something exclusive and festive. Limited editions often create a sense of urgency and exclusivity, encouraging enthusiasts to act quickly.
