Mercedes-Benz India is set to make the EQE SUV more affordable by announcing a price reduction of ₹ 20 lakh. This will bring the ex-showroom price of the EQE SUV down to around₹ 1.19 crore, compared to its initial launch price of₹ 1.39 crore. This price adjustment is aimed at creating a clearer distinction between the EQE and the larger EQS SUV, which is priced at ₹ 1.41 crore. The EQS, being a CKD (completely knocked down unit), comes with a more competitive price, while the EQE SUV was initially launched as a CBU (completely built-up unit).
Mercedes-Benz’s Strategic Move for Price Competitiveness
With this price drop, the Mercedes EQE SUV is positioned to better compete against rival luxury SUVs in the Indian market. The decision to reduce the price comes as part of the brand’s strategy to offer customers more value while maintaining the premium appeal of Mercedes-Benz cars. This move will undoubtedly attract more buyers looking for a high-performance electric SUV from a trusted luxury brand.
In an exclusive interview with Santosh Iyer, MD and CEO of Mercedes-Benz India, it was revealed that the company is also extending a thoughtful benefit to existing EQE customers. Buyers who purchased the EQE SUV at its original price will receive a ₹ 5 lakh voucher. This voucher can be redeemed when purchasing any new Mercedes-Benz car within the next three years, demonstrating the brand’s commitment to customer satisfaction and loyalty.
EQE SUV’s Place in Mercedes-Benz’s Electric Lineup
The EQE SUV is the third electric vehicle (EV) introduced by Mercedes-Benz in India, following the launches of the EQA and EQS Maybach SUV earlier in the year. Positioned between the compact EQA and the more premium EQS Maybach, the EQE SUV offers a balanced mix of luxury, performance, and sustainability.
Powered by a 122 kWh battery pack with dual motors on both axles, the EQE SUV delivers a remarkable output of 544 hp and 858 Nm of torque. This AWD (All-Wheel Drive) electric vehicle can accelerate from 0 to 100 km/h in just 4.7 seconds, offering a thrilling driving experience. With a claimed range of 809 km on a full charge, the EQE SUV ensures long-distance travel with minimal charging stops, making it a great choice for those seeking a high-end 5-seater luxury SUV.
Conclusion
The Mercedes EQE SUV’s ₹ 20 lakh price cut makes it one of the most attractive luxury EVs in India, offering the perfect blend of performance, range, and Mercedes-Benz’s signature luxury. With this price adjustment, the EQE SUV is sure to stand out in the competitive market of luxury cars, catering to buyers looking for an eco-friendly yet powerful vehicle.
