Mahindra’s popular SUV, the Thar Roxx, is making headlines with its first-ever production unit (VIN 0001) being auctioned for a staggering ₹1.31 crore. The Thar Roxx is part of Mahindra’s celebrated line of 5-seater cars, blending luxury with rugged performance. Proceeds from this sale are directed towards charity, continuing Mahindra’s tradition of giving back. The brand previously auctioned the second-gen Mahindra Thar in 2020, which fetched ₹1.11 crore, showing the enduring appeal of Mahindra’s luxury cars.
Mahindra Thar Roxx VIN 0001: Auction Details
Mahindra officially auctioned the Thar Roxx VIN 0001, raising ₹1.31 crore, surpassing the previous record set in 2020. This particular unit is a top-spec AX7 L Diesel 4×4 trim and is marked with VIN 0001 insignia, alongside Anand Mahindra’s signature, making it a highly coveted collector’s item.
The Roxx Pricing and Launch
The Thar Roxx has been launched at a starting price of ₹12.99 lakh (ex-showroom). Bookings for the new model will begin in October, with deliveries slated for Dussehra. Mahindra will also offer test drives starting next month. However, the 4×4 drivetrain is currently available only with the diesel variant.
Engine and Transmission Options
The Mahindra Thar Roxx is available with two engine options:
- 2.0-liter TGDi petrol engine (manual and automatic transmission)
- 2.2-liter mHawk diesel engine (manual and automatic transmission, with a 4×4 option)
While the petrol variant offers convenience with both manual and automatic transmissions, it does not come with a 4×4 drivetrain. The diesel version, however, offers the flexibility of both transmission types, along with a robust 4×4 system, making it ideal for off-road enthusiasts.
Dimensions of the Mahindra Thar Roxx
The Thar Roxx boasts impressive dimensions, making it a dominant player in the luxury SUV segment.
- Length: 4,428 mm
- Width: 1,870 mm
- Height: 1,923 mm
- Wheelbase: 2,850 mm
- Front and Rear Wheel Track: 1,580 mm
- Fuel Tank Capacity: 57L
- Boot Space: 447L
The SUV’s off-road capabilities are further enhanced by its approach angle (41.7 degrees), breakover angle (36.1 degrees), and departure angle (23.9 degrees). With a 650 mm water-wading depth, the Thar Roxx is ready for any adventure.
Color Options for the Thar Roxx
Mahindra offers the Thar Roxx in seven distinct color options, catering to various preferences:
- Stealth Black
- Tango Red
- Everest White
- Deep Forest
- Nebula
- Battleship Grey
- Burnt Sienna
All colors are paired with a sleek black-painted roof, adding to the SUV’s premium look.
Mahindra Thar Roxx Features
This 5-seater luxury SUV comes loaded with advanced features, making it a top contender in the new car segment. Key features include:
- 60:40 rear split
- 10.25-inch instrument cluster
- 10.25-inch entertainment unit
- Powered seats
- Two solar options
- Connected car tech
- Level-2 ADAS (Advanced Driver Assistance Systems)
- Acoustic glasses
- 9-speaker Harman Kardon sound system
- 360-degree parking camera
The Mahindra Thar Roxx also excels in off-roading, equipped with features like crawl control, intelliturn assist, and selectable terrain control modes. These features further enhance the SUV’s appeal among adventure seekers and car finance enthusiasts looking for a blend of performance and luxury.
Final Thoughts
The Mahindra Thar Roxx VIN 0001 auction underscores the growing demand for luxury cars and SUVs that combine style, comfort, and off-road capabilities. With a price tag starting at ₹12.99 lakh and packed with premium features, the Thar Roxx is poised to make a significant impact in the auto motors market. Whether you’re looking for rugged performance or a sophisticated city ride, the Mahindra Thar Roxx delivers on all fronts.
