New Delhi: In a significant achievement, Maruti Suzuki announced that its Fronx compact SUV has crossed the 1 lakh sales mark within just 10 months of its launch. This makes the Fronx one of the fastest-selling vehicles in the SUV and passenger vehicle (PV) categories in India. To celebrate this milestone, Maruti Suzuki has introduced a new campaign, titled ‘Thrill Has a New Shape’, to showcase the excitement offered by the Fronx Turbo model.
A thrilling driving experience with the Fronx Turbo
The new Fronx Turbo campaign highlights the excitement and performance delivered by the 1.0-liter KSeries Boosterjet petrol engine, equipped with smart hybrid technology. This turbocharged engine offers a powerful driving experience, paired with impressive fuel efficiency. Customers can choose between a 5-speed manual transmission or a 6-speed automatic transmission (AT) with paddle shifters. The Fronx Turbo delivers a claimed fuel economy of 21.5 kmpl with manual transmission and 20.01 kmpl with the automatic gearbox.
Speaking about the Fronx Turbo, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The Fronx Turbo represents our commitment to pushing the boundaries of performance and design. This campaign captures the spirit of driving excitement, showcasing how the Fronx Turbo delivers a thrilling driving experience with its powerful engine and innovative features.”
A versatile lineup for every driver
The Maruti Suzuki Fronx is not just limited to the Turbo variant. It is also available with a 1.2-liter naturally aspirated petrol engine, offering manual and AGS (Auto Gear Shift) transmission options for customers who prefer a more relaxed drive. Earlier this year, Maruti Suzuki also introduced a CNG-powered Fronx, catering to the growing demand for more fuel-efficient and eco-friendly vehicles in the Indian market.
Pricing and Availability
Priced from ₹ 7.51 lakh (ex-showroom) onwards, the Maruti Suzuki Fronx is positioned as an affordable yet stylish SUV for modern drivers. The vehicle is sold through NEXA showrooms, ensuring a premium buying experience for customers. With its combination of bold design, advanced technology, and efficient performance, the Fronx has quickly become a favorite in the auto motors market.
The Success Story of the Maruti Suzuki Fronx
The 1 lakh sales milestone achieved by the Fronx in such a short time is a testament to its innovative design and appeal to Indian customers. The Fronx has consistently outperformed competitors in the SUV and new car categories, reflecting Maruti Suzuki’s ability to meet the evolving needs of modern drivers. Whether it’s the performance-oriented Fronx Turbo or the more affordable naturally aspirated petrol and CNG variants, the Fronx lineup offers something for everyone.
Banerjee added, “The Fronx Turbo and the ‘Thrill Has a New Shape’ campaign are part of our broader strategy to offer vehicles that not only meet but exceed customer expectations. This vehicle symbolizes adventure, performance, and innovation, making it a perfect fit for today’s car buyers who are looking for more than just a mode of transport.”
