Toyota Kirloskar Motor (TKM) has set a new benchmark by achieving its highest-ever monthly sales in July 2024. The company recorded an impressive wholesale figure of 31,656 units, marking a significant 44% year-over-year (YoY) growth compared to July 2023. This remarkable performance underscores Toyota’s continued dominance in the Indian automotive market.
Toyota’s Impressive Sales Figures:
In July 2024, Toyota’s domestic sales reached 29,533 units, while exports accounted for 2,123 units. This robust performance highlights the brand’s growing popularity and strong market presence. The sales figures for July 2024 represent a substantial increase from the 21,911 units sold in July 2023, showcasing a 44% YoY growth. This achievement follows Toyota’s previous strong performance in June 2024, when the company sold 27,474 units.
Year-to-Date Performance:
For the first seven months of 2024, Toyota Kirloskar Motor sold a total of 1,81,906 units, reflecting a 46% growth compared to the same period in 2023, during which 1,24,282 units were sold. This consistent upward trend emphasizes Toyota’s ability to meet consumer demand and maintain its leadership in the market.
Leadership Commentary:
Mr. Sabari Manohar, Vice President of Sales, Service, and Used Car Business at Toyota Kirloskar Motor, expressed his excitement over the company’s record-breaking performance. He stated, “We are thrilled to announce another key milestone with our highest-ever sales performance for July 2024. Demand for all our models remains at an all-time high, especially in the SUV and MPV segments. Our formidable presence in these categories, with models like the Innova Crysta, Innova Hycross, Urban Cruiser Hyryder, Rumion, Taisor, Fortuner, Legender, Hilux, and the LC 300, offers robust choices to customers. In addition, our diverse lineup, including the Glanza, Camry Hybrid, and Vellfire, is strategically designed to cater to the evolving and varied needs of our customers, reflecting our commitment to delivering vehicles that align with their preferences and lifestyles.”
Production and Service Expansion:
To meet the growing demand, Toyota has ramped up production at its Bidadi plant by introducing a third shift. This strategic move ensures that the company can continue to fulfill the increasing orders for its popular models. Additionally, Toyota has expanded its service offerings by launching “T GLOSS,” a premium car detailing service, further enhancing the customer experience.
Toyota’s record-breaking sales in July 2024 highlight the brand’s strong market presence and ability to cater to diverse customer preferences. With continued growth in both domestic and export markets, Toyota is poised to maintain its leadership in the automotive industry. The expansion of production capabilities and service offerings underscores Toyota’s commitment to delivering quality vehicles and exceptional customer service.
